The cookies we use are ‘analytical’ cookies. They allow us to recognise and count the number of visitors and to see how visitors move around the site when they’re using it. This helps us to improve the way our website works, for example by making sure users are finding what they need easily. Read more about the individual analytical cookies we use and how to recognise them.
Most modern websites have some kind of web tracking solution for collecting information about visitors to the site, which is largely used by marketing staff to make decisions to improve the site to increase traffic volumes.
Google Analytics is the most popular analytics package available, not least because it is both free and extremely powerful. Google Analytics (GA) is found in use at around 57% of the 10,000 most popular websites – including the likes of New York Times, Washington Post, Mashable and Twitter. For smaller websites, this figure is even higher.